Web Promotion
Increasing Hits and Selling More
By IMC
Sep 18, 2005 - 11:33:00 AM

The book, "Increasing Hits", contains hundreds of tips, tricks, examples, and pieces of advice to help entrepreneurs and Web marketing managers build traffic and convert more site visitors into buyers. A brief sample of these tips is listed below. The book includes tips useful for big businesses, small businesses, established companies, or new Web-only startups.

Tip: When registering your site with search engines, include keywords that your competitor might use. Customers searching for your competitor will then find you also.

Tip: Strategies for building repeat visits revolve around the frequency of changes to your site. For example, a "Joke of the Day" is better at drawing repeat visits, whereas a list of great jokes is better at generating word-of-mouth.

Editor Comment: You can achieve similar results by producing your own on-line newsletter for your web site.

Tip: Ask visitors to bookmark your page. According to Intelliquest, 44% of Web users never use bookmarks and are unfamiliar with the process. If you teach a new user how to bookmark, you will probably be on his or her list for a long time.

Tip: On online order forms, ask how they found you. Don't make the field required because the information is not worth losing a sale.

This book is available online at Amazon.com or at most major book stores

Book excerpts � copyright 1996 by Greg Helmstetter.

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